As the primary designer for Beef Jerky Unlimited while working at ALLign Marketing, I led the creative execution of the brand's marketing initiatives across digital and physical touchpoints. Acting as the lead creative for the account, I translated business objectives into cohesive campaigns that strengthened the brand's presence while maintaining a consistent visual identity across every customer interaction.

My work encompassed social media campaigns, email marketing, website production assets, digital advertisements, in-store posters, retail signage, promotional collateral, and seasonal marketing initiatives supporting product launches, subscription programs, holiday campaigns, and retail promotions. Alongside traditional design workflows, I leveraged AI-assisted creative tools to accelerate concept development, campaign ideation, and high-quality marketing asset production while maintaining brand consistency.

Working closely with the marketing team, I helped shape the brand's creative direction through ongoing campaign planning, creative iteration, and cross-channel execution. By combining strategic thinking, modern creative workflows, and engaging visual storytelling, I delivered a versatile body of work that reinforced Beef Jerky Unlimited's family-owned identity, increased customer engagement, and supported the brand's continued growth across digital and retail environments.