// HOME EXTERIORS OF
MICHIGAN
CATEGORY - DIGITAL
SOFTWARE - PS
ROLE - ART DIRECTION & DESIGN
The Challenge
Develop performance-focused digital advertising that effectively engaged target audiences across display and social media while maintaining brand consistency. Creatives needed to support acquisition and conversion goals while adapting seamlessly across multiple formats, placements, and campaign objectives.
The Solution
I designed a wide range of display ads and social media creatives for performance marketing campaigns, creating visually compelling assets optimized for different platforms and audiences. Using performance marketing strategies including A/B testing, audience segmentation, creative iteration, CTA optimization, and placement-specific optimization, I refined messaging, layouts, imagery, and visual hierarchy to maximize engagement while maintaining a consistent brand experience across campaign variations.
The Results
The campaigns strengthened digital brand presence while supporting performance marketing objectives across multiple channels. Through continuous creative testing and data-driven optimization, the work improved engagement, informed future creative decisions, and contributed to more effective acquisition and conversion campaigns.
WORK
DISPLAY ADVERTISEMENTS
Designed high-performing digital display advertisements across web and programmatic platforms, balancing strong visual storytelling with conversion-focused messaging. Collaborated on performance marketing initiatives, optimizing creative through A/B testing, audience targeting, and iterative design improvements to maximize engagement and campaign effectiveness.
SOCIAL MEDIA ADVERTISEMENTS
SOCIAL MEDIA ADVERTISEMENTS
Created paid and organic social media creative across multiple brands, developing platform-specific assets that aligned with campaign objectives and brand identity. Leveraged performance marketing insights, audience segmentation, and creative testing to improve engagement, click-through rates, and overall campaign performance.
TESTIMONIALS
TESTIMONIALS
Designed testimonial-driven creative leveraging authentic Google Reviews to build trust, strengthen brand credibility, and influence purchasing decisions. Developed social and digital assets that transformed customer feedback into engaging visual content, reinforcing brand reputation while supporting conversion and customer confidence.
// HOME EXTERIORS OF MICHIGAN
CATEGORY - DIGITAL
SOFTWARE - PS
ROLE - ART DIRECTION & DESIGN
The Challenge
Develop performance-focused digital advertising that effectively engaged target audiences across display and social media while maintaining brand consistency. Creatives needed to support acquisition and conversion goals while adapting seamlessly across multiple formats, placements, and campaign objectives.
The Solution
I designed a wide range of display ads and social media creatives for performance marketing campaigns, creating visually compelling assets optimized for different platforms and audiences. Using performance marketing strategies including A/B testing, audience segmentation, creative iteration, CTA optimization, and placement-specific optimization, I refined messaging, layouts, imagery, and visual hierarchy to maximize engagement while maintaining a consistent brand experience across campaign variations.
The Results
The campaigns strengthened digital brand presence while supporting performance marketing objectives across multiple channels. Through continuous creative testing and data-driven optimization, the work improved engagement, informed future creative decisions, and contributed to more effective acquisition and conversion campaigns.
WORK
AI-ASSISTED MARKETING
An AI-assisted creative system was developed to enhance the production of marketing campaigns across multiple channels. Combining generative AI with traditional design workflows enabled faster concept exploration, scalable asset creation, and more efficient campaign execution. This approach supported rapid iteration while delivering high-quality visuals that remained consistent with the brand's identity.
DISPLAY ADVERTISEMENTS
Designed high-performing digital display advertisements across web and programmatic platforms, balancing strong visual storytelling with conversion-focused messaging. Collaborated on performance marketing initiatives, optimizing creative through A/B testing, audience targeting, and iterative design improvements to maximize engagement and campaign effectiveness.
SOCIAL MEDIA ADVERTISEMENTS
Created paid and organic social media creative across multiple brands, developing platform-specific assets that aligned with campaign objectives and brand identity. Leveraged performance marketing insights, audience segmentation, and creative testing to improve engagement, click-through rates, and overall campaign performance.
TESTIMONIALS
Designed testimonial-driven creative leveraging authentic Google Reviews to build trust, strengthen brand credibility, and influence purchasing decisions. Developed social and digital assets that transformed customer feedback into engaging visual content, reinforcing brand reputation while supporting conversion and customer confidence.
